Ally Millar
I'm an integrated marketing specialist in New York. My favorite football team is the New York Giants and the coffee I am drinking right now is way too hot.
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Info
- Cross-Platform Marketing and Communications ExpertPublishing | Greater New York City Area, USSummaryIntegrated 360 branding and digital communications expert based in downtown Brooklyn. Starting professionally at age 15 interning at a local newspaper to build and update their website, I've been at the forefront of new media trends, always seeking out the next hot thing and figuring out how to make it relevant for my clients.
I bring content strategy solutions, ROI, emerging media concepts and social guidance to top tier international clients to achieve seamless alignment with brand consumer publications in print, experiential and online platforms, with an outstanding record of effectively monetizing and launching social and digital strategies.Specialties: Integrated Marketing | Social Media | Concept Building | Sales | Sales Development | Digital StrategyExperience- Feb 2011 - PresentIntegrated Marketing Manager / Hearst Integrated MediaWork with corporate integrated sales directors to conceive, write and present integrated marketing programs across all 19 Hearst properties, including print, web, social media, mobile, tablet, experiential and e-mail. Create proposals for and present to top-level corporate clients worth over $1 million Act as project manager and client contact throughout the pre- and post-sale process Manage digital and social strategy for all proposals, including concepting new products Work with editors to create client integration into appropriate expert editorial packages Hold internal meetings with magazine marketing staffs to present new integrated opportunities and research Manage execution of sold marketing programs, including timelines and budgets Assist production in sourcing and managing outside vendors to aid in fulfilling programs Create and present program summaries to clients Successfully upsold two clients within first year, including the first corporate telecom client, into larger programs using unique social media programs leveraging Hearst-exclusive technologies.
- Nov 2007 - Feb 2011Digital Business & Marketing Manager / Time Out North AmericaManaged digital sales development, marketing, and operations for all national properties, including multi-platform sponsorships. Created integrated proposals for and attended meetings with top-level national clients. Created sell sheets and marketing materials for all digital products. Created custom content for integrated client promotions. Worked with edit to create editorial packages for potential sponsorship. Implemented social media promotions, including Twitter, Facebook, and Foursquare. Created a cross-platform social media branding solution, quadrupling TONY's followers and effectively monetizing our network stream via partnerships and client promotions. Monitored and projected site, social media, e-mail and mobile traffic to effectively manage and optimize the delivery of digital campaigns and marketing initiatives. Created strategies and tie-ins for on-site promotions and events. Wrote in-depth digital surveys including MRI analysis and question selection. Managed relationships with all third-party marketing and advertising vendors. Supervised sales reps and one digital assistant. Site traffic increased over 300% during tenure, while digital sales increased 400%. Sites consistently sold out of all inventory during 2010.
- Aug 2005 - Nov 2007National Accounts Director / American AssociationSold cross-platform advertising solutions for major pharmaceutical and biotech firms, including web, e-mail, and print properties for the international journal Science. Developed new integrated sales and marketing strategies to attract new advertisers and maintain relationships with a large base of existing clients. Handled accounts worth over $5 million annually. Successfully handled multiple territories during a period of transition and staffing changes, preventing drop off in the Midwest territory while maintaining and growing the Northeast territory. Territory sales through tenure were up 18% over prior year. Administered the Post & Go interactive careers platform, including daily database maintenance, generating and reconciling revenue reports, credit resolution, and responding to customer service inquiries. Responsible for maintaining and recruiting marketing partnership agreements with major universities. Trained junior account managers and guided them through proposal creation.
- Jan 1999 - Jan 2004Assistant to the Chief Financial Officer / Millennium PartnersCreated all portfolio marketing and reporting materials monthly and quarterly for investors and buyers. Primary contact for tenants in New York City properties, including the organization of tenant board events, leasing and sales responsibilities for storage and smaller properties, and assisting sales and marketing staff. Event creation and management for company outings and parties. Performed all financial transactions between the company and 6 international banking partners. Successfully upgraded and reduced costs 30% for the corporate cell phone program and the video conferencing system. Responsible for all technological vendor contracts. Supervisory duties over administrative staff.
- Feb 1999 - Aug 1999Intern / BatmanManaged marketing proprietary throwing product reveal for Batman. General office management and production work.
Education-
2003 - 2005Columbia University in the City of New YorkBA in History
Activities: WBAR
Additional Information-
Websites:
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Honors:min Marketing Team of the Year 2011 (Hearst Integrated Media)
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Interests:Photography, Writing, Charitable Orgazations (BARC, ASPCA, HSUS)
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Posts
- HOW TO MTA
The L train got taken out of service at Bedford Ave. this morning around 9:30. That happened to be when I showed up to go to work and this was the first time I watched hundreds of people act like they had been abandoned in the South Bronx in the 80s. It is illogical to me that people who move to this city and either hold down jobs for which they are paid cash money or go to institutions of higher education don’t have the sense God gave a goose when it comes to riding the subway. But I am here to help.
1) KNOW MORE THAN ONE ROUTE. You can’t just know one way into Manhattan. You have to have several at your disposal that you have actually used and are comfortable with so that you don’t PANIC when the L train goes out. At Bedford you could have: taken the B62 south to the M train, taken the B62 north to the 7 train, walked to Lorimer (which is not far) and taken the G to downtown Brooklyn and transfer to the A/C/F, taken the G to LIC and the E or the 7… you get my point? I had any number of ways at my disposal. Instead, panicked people stood outside the subway entrance making phone calls about how they were stranded and didn’t know what to do and came to blows when the local car service pulled up. If you cannot right now tell me three ways to get to your job from your apartment, your job this weekend is to find them and ride them so you know the station and the route and feel comfortable with it.
2) CAR SERVICE: The only smart woman I saw said, “I’m going to Midtown, does anyone want to share this car with me?” and had three riders immediately. Everyone else just argued over every car that came. Why would you not share a cab in this situation? If you were smart you would have gotten out of the subway, announced your destination and did anyone want to share a cab, and then walked over to Northside on Bedford and waited for a car there (in these circumstances better to walk over to the dispatcher and wait for the car there than to call and say “I’m at Driggs & N7th” where there are now a hundred hipsters who can’t get to work and don’t give a fuck that you called this car.
3) GET OUT OF THE FUCKING WAY: I took the B62 down to the M, and when we got there, it took 6 times longer to unload the bus because some douchenozzle with light blue pants and drinking a latte wouldn’t step off the bus like a normal person and made everyone go around him. I finally yelled GET OUT OF THE WAY DUDE and only then did he seem to notice that the entire bus was trying to get off and he was BLOCKING THE DOOR.
3a) PUT DOWN YOUR PHONE AND PULL YOUR BAG IN FRONT OF YOU. I understand that everyone has to call their office and tell them they are going to be late and that requires a hand, but once you’ve done that, PUT THE PHONE AWAY and pull your bag in front of you so it stops hitting everyone around you. Seriously, people, you would have lasted 5 minutes in the 80s because your bag would have been slashed open while it was on your back, or you would have gotten the shit beaten out of you for hitting someone in the head.
4) LEARN YOUR NEIGHBORHOOD: First were the hordes of people getting off at what used to be the B62 stop to go to Marcy, which was changed a couple of years ago. Then there was a line from the first subway entrance at Marcy & Bway all the way down the stairs and down Broadway TO THE FUCKING CORNER, because the idiots who rode the bus didn’t know that there were TWO OTHER ENTRANCES as well as an elevator. The other three access points were completely clear, had no line, so even if you are one of those people who HAS to be in the first car of the train, you could have walked another half a block, gone up the stairs, and been at the front of the platform before the stupid line got there.
Every time I get tempted on CL to put in Bushwick or Williamsburg into my apartment search, someone posts something like this and I’m like, “Hahaha, nope!”
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Photos
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Status
- RIP Donna Summer, thanks for nothing month of May so far.
- First Mariano, now this MCA thing--what the hell did NYC do to anger god so much in the last 24 hours? Awful day.
- Looking for a new apartment (moving by July 1) - if you know of anything in your building or neighb let me know.
- Are you a lady, 20-40 years old, who would like to get $300+ of free makeup/skincare products in exchange for filming a short video of yourself reviewing the product? If you ARE please reply here and I will email you the deets. SOME OF YOU MIGHT'VE APPLIED TO A SIMILAR PROGRAM LAST YEAR - please apply again if you weren't selected, some changes to the program means you have a better chance :)
- I HAVE to be misreading T-Mobile's website when it claims it will cost me $10 PER MEGABYTE to use data in another country, right?
- RIP Whitney :(
- Guys, it is February 2012. Please stop making jokes about how you found (blank) in a (blank) place or asking where the hopeless place is (we get it, you think it is New Jersey apparently). That song is like A BILLION YEARS OLD now.
- oh my fucking god I hate ticketmaster.
- Next week football is gonna be kind of intense what with half of us being Niners fans and the other half being Giants fans. I expect either Joe Petersen's house or my apartment will be burnt down, depending on where we do it.
- Dear Golden Globes: Your "Ooh heavens didn't we all drop our monocles last year when an annoying, vapid rich man said barely even SORT OF mean things about other annoying, vapid rich people" advertising strategy is guaranteeing that I will be spending the night catching up on the last, oh, 5-6 years of How I Met Your Mother instead of watching you after football is over for the night. Thank you for making this decision so easy!
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Tweets
- :D RT @Cosmopolitan: So…flesh-eating bacteria is a thing. No need to freak out, just get the facts here – http://t.co/VBjPBUwn
- Remember that weird time everyone just thought Andrew WK and Dave Grohl were the same person despite having literally no resemblance?
- Haha Grohl you are drowning out Jagger, bro.
- Wario Batalli is my new favorite thing
- Listen, this has all been fine and all, but WHY is Mick Jagger doing this, exactly?
- SPEAK ENGLISH RT @TheIrishParrot: Best thing about @GoogaMooga is the twitter feed from @MoogaShmooga! #googamooga
- Only Girl in the World and We Found Love BOTH sound like shitty 90s 'megamixes' of You're Still the One or something. What I'm saying is ugh
- Legit truth: there is an article in this month's SHAPE magazine about SUPER SQUATS cc @hamiltonnolanMay 18, 12 from web Reply, Retweet, Favorite
- Unique thoughts: Gotye fans just really miss '80s Sting, right?May 18, 12 from web Reply, Retweet, Favorite
- Hot tip: Wear more than one contact at a time if you want to see. #wtfwasithinkingthismorningMay 18, 12 from web Reply, Retweet, Favorite
- And just like that, Ryan Seacrest snapped his fingers, sent away Josh Ledet, and the chains binding me to Idol these last few years fell.
- Pretty sure Adam Lambert is ALL of the members of Duran Duran, at the same time.
- OK come on please tell me this Donna Summer thing is a hoax?May 17, 12 from web Reply, Retweet, Favorite
- Ballin RT @Weatherford5: Lawrence Tynes Killin some lamb chops http://t.co/aCAx8Qq5
- Attn @TW1TTERDICK RT @NekoCase: Does anyone ever get lypo on their monz?
- Yo that dog and the dude from Josie and the Pussycats were my favorite characters on Revenge wtf
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Recent Tracks
- Friends in Low Places by Garth Brooks
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PavementThe Hold SteadySilver JewsLCD SoundsystemBruce SpringsteenNeko CaseJay-ZArt BrutElectric SixThe MekonsKanye WestThe New PornographersSleigh BellsThe ReplacementsSam CookeThe Rolling StonesSteely DanThe KinksMichael JacksonVampire WeekendRoxy MusicBeastie BoysThird Eye BlindUnderworldThe UndertonesPaul WesterbergBuilt to SpillPhoenixWireGarth BrooksRihannaRoyal TruxAlizéeSpoonTelevisionStephen Malkmus and the JicksBobby OThe ThermalsThe JacksonsKlaxonsYo La TengoBig StarFleetwood MacEcho & the BunnymenRamonesPrinceGuided by VoicesStephen MalkmusSuperchunkTed Leo and the Pharmacists- 19 plays
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Checkins
- Kimchi Grill766 Washington Avenue
- Washington Commons434 Park Pl.
- Canteen Delicatessen & Cafe57 4th Ave
- Rush NYC579 6th Ave
- Má Pêche15 W 56th St
- Nails & More267 Columbus Ave
- Dafni Greek Taverna325 W 42nd St
- Uncle Barry's58 5th Ave
- BKLYN Larder228 Flatbush Ave
- Olde Brooklyn Bagel Shoppe645 Vanderbilt Ave
- Loreley Restaurant & Biergarten64 Frost St
- The Brooklyn Star593 Lorimer St.
- 67 Burger67 Lafayette Ave
- Fish & Sip216 Flatbush ave
- Cobble Hill Cinemas265 Court St.
- Strong Place270 Court St
- Uncle Barry's58 5th Ave
- Kashkaval Cheese Market856 9th Ave
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Answered
- My name is Otis Spunkmeyer.I make creme filled treats. But I do not do this by jacking off in them, no sir. Not any more. I assure you these treats are of the highest quality.Now this is way more like it. Thank you, Otis Spunkmeyer.Asked by Formspring Aug 08, 11
- What color do you want your dinosaur to be?That is my least favorite self-help book.Asked by Formspring Jun 01, 11
- Whatever happened to tits.jpg?I'm sure it is still on the internet somewhere. If I knew who you were, or had you asked on tumblr, I could post it in response!Asked by Formspring May 14, 11
- If you had to eat out only one from the following schoolgirls for the rest of your life, would you choose Lil Debbie?Probably not.Asked by Formspring May 13, 11
- If you had to eat only one meal from the following school lunches for the rest of your life, would you choose to eat pizza/corn/okra, chili(inbowl)/grilledcheese, or salisbury/mashedtates/schoolmadebun? What carton drink would you choose? What Lil Debbie?Definitely chili/grilledcheese. Would probably go with Hawaiian Punch though does it count? It's in a pouch and not a carton. They seem the healthiest and the most delightful, what with the punching holes in a bag. I am not super familiar with Lil Debbie, I have to be honest - so I'm going to go with Tasty Kakes Butterscotch Strumpets or whatever they are actually called. Funnily enough this is exactly what I've been eating the past 10 years.Asked by Emily Feb 24, 11
- dude you owe me some beers -- can I have them soon?Yeah, whenever, just come to football next week.Asked by Formspring Oct 17, 10
- are you sitting on the porch waiting for someone to save you, a la the little match girl? have you considered taking a lock-picking course? do you think the little match girl would've survived, had she been able to afford to take a lock-picking course?There are just too many locks to pick - the front door, the second front door, the regular lock, and the deadbolt. It's a lot of effort.Asked by Formspring Oct 15, 10
- who would win in a fight: peter chiu or a baby?How much does the baby weigh? If over 10 lbs, then I pick the baby.Asked by Formspring Oct 15, 10
- Will you please go inside and get us a beer?I'm locked out! I can't do anything inside right now. Well, I can, but they are all things to do at work. Which rarely involves beer.Asked by Formspring Oct 15, 10
- Do you mostly approve or disapprove of yr friends' girlfriends/boyfriends?It's not my place to do so for the most part. I get along with and do not have personal issues with the ones I've had more than a passing conversation with (FYI, I'm merely withholding any kind of bro status judgment on the ones I haven't much spoken to, and not saying I have issues with those people).Asked by Formspring Jun 15, 10
- What do you want for Christmas?I changed my original answer to this because it was potentially rude. For next Christmas, I would like to be best friends with Johnny Weir.Asked by Formspring Feb 25, 10
- What's the best kind of Pocky?This is hard - there are a lot of types of Pocky! Out of the ones readily available at NYC stores, I go with Men's Pocky. I'm not sure why dark chocolate is for men, but it's a strong choice regardless. I don't like strawberry, which is another common flavor, or the other berry-favored varieties I've tried - they taste chalky, like fake yogurt covering. Out of the harder to get flavors, I've liked pumpkin, choco-banana, and the one with almonds in it, so I'd recommend trying all of those if you see them. I've heard there is a wine flavor, which intrigues me but I've never seen it in America.Asked by Formspring Dec 13, 09
